Roy Lichenstein makes an appearance in another Kurt Busiek fill-in issue. And despite what it says on the cover…
…The villain is neither Spider-Man’s greatest foe nor his best friend. But it’s fitting to have a lot of hype on the cover, because the villain is actually a publicist who wants to take on Spidey as a client, so he attacks him, giving the hero the chance to publicly save the day.
Busiek was full of little, cute ideas like this.